• Platform

    LEVEL UP

    Gamified Engagement

    Motivate users with real-time challenges and achievements.

    Gamified Engagement

    POWER UP

    Loyalty & Monetization

    Keep players coming back with personalized loyalty experiences.

    Loyalty & Monetization

    SCALE UP

    Intelligence & Experience

    Add dynamic, modular gamification tools.

    Intelligence & Experience

    CASH UP

    Rewards Store

    Turn engagement into prizes with your own branded shop

    Rewards Store
  • Solutions

    SOLUTIONS

    Gaming Turn players into loyal fans with dynamic engagement and meaningful rewards.
    Retail Reward your shoppers in real time with data-driven personalization.
    Fintech Build long-term trust with every click, swipe, and transaction.
    E-Commerce Deliver smarter incentives that boost retention and repeat purchases.
    Hospitality Make every guest feel valued, before, during, and after their stay.

    E-Learning Motivate learners to keep coming back—and leveling up.
    Streaming Turn casual viewers into loyal superfans.
  • Why Captain Up

    WHY CAPTAIN UP?

    Key Benefits See how Captain Up helps boost retention, LTV, and engagement.
    Intelligent Gamification Discover the next level of gamification.
    Awards & Certifications Certifications and awards we’ve earned along the way.
    Partners Explore our network of partners.
  • Company

    COMPANY

    About Captain Up Get to know the Captain’s story, values, and what drives us.
    Contact us Got a question? Drop us a line
    Get a demo Discover how our platform can drive momentum, increase engagement, and make work more enjoyable.
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Enhance the user experience with gamification

Add dynamic, modular gamification tools that will spark meaningful connection and personalize every step of your user journey—turning engagement into lasting loyalty and measurable growth.

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Modular Engagement, Maximum Impact

Captain Up’s engagement elements transform interactions into rewarding, loyalty-building moments. Each mechanic is modular—easy to customize, combine, or launch independently—so you can craft the perfect experience for every brand and audience.

Gamify the entire user journey

Points, Badges & Levels

Reward progress and motivate consistent action.

Challenges & Missions

Set clear objectives that drive user activity.

Tournaments & Leaderboards

Spark competition and celebrate top performers.

Add quick games that users love

Spin the Wheel

Instant prizes and excitement.

Scratch Cards & Lucky Draws

Unlock hidden rewards and win big with gamified surprises.

Pick & Win Games

Choose your path, reveal surprises and claim your prize.

Keep users excited, moving, and invested

Limited-time bonuses & Instant boosters

Unlock rewards instantly and seize them before they’re gone.

Rewards streaks & Seasonal activations

Keep your streak and unlock seasonal rewards.

Strategic Engagement

Maximize impact by engaging users at key times.

Grow loyalty through social play

Leaderboards & Competitions

Create a fuel friendly rivalry.

Activity Feeds & User Profiles

Celebrate the progress.

Avatars, Guilds & Communities

Create a shared identity and belonging.

Personalized Gamification, Powered by Behavioral Intelligence

True engagement isn’t one-size-fits-all. Intelligent Gamification uses behavioral Psychology and Data to personalize every interaction.

  • Tailor challenges, rewards, and communications based on real user behavior
  • Adapt dynamically to different user types and life-cycles
  • Maximize emotional loyalty and lifetime value

Seamless Integration, Limitless Possibilities

Bringing Captain Up into your platform is easier than you think. Built API-first, integration is seamless and scalable. With modular setup and intuitive tools, you can launch gamified engagement journeys quickly—and start seeing impact faster.

  • Quick onboarding and flexible deployment
  • Minimal development resources required
  • Full customization to match your brand experience

Platform Features

Granular control
Points
Reward users for activities like gameplay, deposits, or challenges, with configurable earning rules and multipliers for higher engagement.
Challenges and Missions
Keep users active with daily, weekly, and long-term objectives that offer clear goals and rewards tailored to their behavior.
Levels and Progression
Motivate users with an automatic leveling system that unlocks premium content, exclusive features, and visible progress milestones.
Badges and Trophies
Recognize achievements with visual rewards that enhance the sense of accomplishment and create bragging rights.
Leaderboards
Encourage competition with rankings based on metrics like points, wins, or spins, fostering user engagement and social interaction.
XP and Boosters
Enhance user progression with experience points and temporary boosts, unlocking advanced content and accelerating engagement.
Dynamic Segmentation
Deliver personalized gamification experiences by tailoring challenges, rewards, and missions to specific user groups.
Quick integrations
Analyze users behavioural patterns to create custom engagements that keeps them coming back
Tournaments
Create time-limited competitions that spark excitement and repeat visits. Reward top performers, celebrate winners, and turn engagement into community-driven energy
Promotion types
Daily Promotions
Keep users engaged with recurring incentives that refresh every 24 hours, driving consistent activity and participation.
Weekly Challenges
Offer extended objectives with higher rewards, motivating users to stay active throughout the week.
Limited-Time Events
Create urgency with time-sensitive campaigns that feature exclusive rewards and challenges.
Milestone Rewards
Celebrate significant user achievements, such as reaching a loyalty tier or completing a major mission, with unique prizes.
Seasonal Promotions
Leverage holidays or special occasions to roll out thematic challenges and rewards that resonate with users.
Opt-In Bonuses
Allow users to choose and activate bonuses, giving them control over their engagement strategy and experience.
Program features
Real-Time Feedback
Provide instant updates on user progress, such as rewards earned, challenges completed, and leaderboard rankings.
Personalized Incentives
Deliver rewards and promotions tailored to individual preferences, activity levels, and tier status.
Integrated Communication
Use in-app notifications, pop-ups, and inbox messages to keep users informed about new promotions and milestones.
Multi-Tier Rewards
Encourage users to climb loyalty tiers by offering progressively better rewards and exclusive content at higher levels.
Dynamic Reward Management
Adjust reward availability, pricing, and stock based on user behavior and engagement trends in real-time.
Behavioral Insights
Leverage analytics to understand user activity and refine gamification strategies for maximum impact.
Automated Systems
Streamline promotion management with admin tools for creating, monitoring, and optimizing campaigns.

More than engagement

Explore

Loyalty and Monetization

See how you can turn engagement into lasting value.

Explore

Intelligence & Experience

See how real-time data personalizes every touchpoint.

Leaders using Captain Up

Gil Bushkin

Head of Marketing & CRM

“Captain Up’s expertise in gamification and engagement solutions has been instrumental in bringing our vision to life. At betPARX, we understand the importance of recognizing and rewarding out customers.”

Lenin Castillo

COO

“We are very happy, as the launch has been a success. More and more players are accumulating Strendus Coins and redeeming them for bonuses to continue enjoying their favourite games, among other options”

Yu Kai Chou

Gamification Guru

“Having the technology is not enough to create an engaging experience. You need to understand how to incorporate good design via the 8 Core Drives into the experience, to create long lasting fun and engagement. Captain Up enables to add gamification easily”

Prof. Dan Ariely

Behavioral Science Professor Duke University

“Engagement and retention are the biggest challenges facing online services today. Captain Up aims to bring the lessons of behavioural economics to online users worldwide ”

Sabrina Soldà

Co-founder & Senior Advisor

“Gamification is an essential cog in the wheel of what I deem to be a complex philosophy in product design and user engagement. Captain Up’s product portfolio helps out partners build a competitive edge in terms of player loyalty and engagement”

Matan Shemesh

Chief of Growth & Product

“Our partnership with Captain Up has enabled us to deliver personalized challenges, dynamic rewards, and more engaging experiences across markets. Their gamification platform has driven higher activity, stronger retention, and increased customer satisfaction, making them a trusted ally in our digital transformation journey.”

David Vanek

“We want to bring more fun and excitement to the game. Captain Up is enabling us to offer this kind of experience enriching the game with challenges, tournaments, trophies as well as other fun elements. Together we bring rich and rewarding journey to our customers, offering a dynamic and exciting personal metagame”

Amelie Midoun

Head of CRM

“With Captain Up, we were able to take our player engagement to the next level. Their gamification and loyalty platform gave us the flexibility to design challenges, missions, and personalized rewards that truly resonated with our customers.
We’ve seen a clear increase in activity, loyalty, and satisfaction, and the platform has seamlessly adapted to our brand identity and regulatory needs. More than just a product, Captain Up provides a partnership built on innovation, responsiveness, and shared vision.”

Start Retaining Users Today

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