Make Every Experience Smarter
Use behavioral data and real-time insights to personalize interactions, optimize engagement, and drive long-term loyalty.
From Data to Actionable Strategy
Captain Up helps you understand your users on a deeper level and act on it. With real-time insights and advanced segmentation tools, you can turn every interaction into a personalized, high-impact experience that increases value over time.
Turn real-time behavior into real-world impact
Live Insights
Track user actions as they happen to understand trends and shifts in behavior instantly.
Personalized Reactions
Trigger dynamic challenges, rewards, or content based on individual user activity in the moment.
Meaningful Analytics
Surface only the metrics that matter, helping you optimize engagement with clarity and focus.
Group users with precision to tailor engagement and drive stronger results. Targeted Offers
Targeted Offers
Trigger relevant offers and gamified journeys based on user behavior and preferences.
Smart Communication
Speak directly to each segment with the right tone, timing, and context.
Contextual Journeys
Build adaptive user paths that evolve with behavior and lifecycle stages.
Use real insights to craft experiences that connect with users on a deeper level.
Predictive Trends
Spot early signals of drop-off or upsell potential and act in time.
Motivation Mapping
Learn what keeps your most valuable users coming back.
Strategic Optimization
Refine retention and conversion strategies with behavioral data.
An interface that integrates to your Brand
Customize the Captain Up experience to match your brand and user flow. From branded widgets to fully integrated UI elements, everything feels native to your platform.
- Fully brandable UI components
- Seamless integration into your environment
- Works across any device or screen size
Data That Learns and Adapts
From the first click to the latest reward, Captain Up adapts each journey using behavioral science and real-time data. No manual set-up needed—just smarter engagement at scale.
- Adjust to user actions instantly
- Tailor every step of the experience
- Create dynamic user journeys
Smart Setup, Smooth Scaling
Behind all the intelligence is a simple, efficient system. Designed to fit into your workflow, scale as you grow, and deliver value from day one.
- Quick setup, no heavy lifting
- Scales with your growth
- Simple to launch, powerful to run
More than intelligence
Loyalty and Monetization
See how you can turn engagement into lasting value.
Engagement Mechanics
Discover the tools that spark motivation and drive action.
Smarter with data
Gil Bushkin
Head of Marketing & CRM
“Captain Up’s expertise in gamification and engagement solutions has been instrumental in bringing our vision to life. At betPARX, we understand the importance of recognizing and rewarding out customers.”
Lenin Castillo
COO
“We are very happy, as the launch has been a success. More and more players are accumulating Strendus Coins and redeeming them for bonuses to continue enjoying their favourite games, among other options”
Yu Kai Chou
Gamification Guru
“Having the technology is not enough to create an engaging experience. You need to understand how to incorporate good design via the 8 Core Drives into the experience, to create long lasting fun and engagement. Captain Up enables to add gamification easily”
Prof. Dan Ariely
Behavioral Science Professor Duke University
“Engagement and retention are the biggest challenges facing online services today. Captain Up aims to bring the lessons of behavioural economics to online users worldwide ”
Sabrina Soldà
Co-founder & Senior Advisor
“Gamification is an essential cog in the wheel of what I deem to be a complex philosophy in product design and user engagement. Captain Up’s product portfolio helps out partners build a competitive edge in terms of player loyalty and engagement”
Matan Shemesh
Chief of Growth & Product
“Our partnership with Captain Up has enabled us to deliver personalized challenges, dynamic rewards, and more engaging experiences across markets. Their gamification platform has driven higher activity, stronger retention, and increased customer satisfaction, making them a trusted ally in our digital transformation journey.”
David Vanek
“We want to bring more fun and excitement to the game. Captain Up is enabling us to offer this kind of experience enriching the game with challenges, tournaments, trophies as well as other fun elements. Together we bring rich and rewarding journey to our customers, offering a dynamic and exciting personal metagame”
Amelie Midoun
Head of CRM
“With Captain Up, we were able to take our player engagement to the next level. Their gamification and loyalty platform gave us the flexibility to design challenges, missions, and personalized rewards that truly resonated with our customers.
We’ve seen a clear increase in activity, loyalty, and satisfaction, and the platform has seamlessly adapted to our brand identity and regulatory needs. More than just a product, Captain Up provides a partnership built on innovation, responsiveness, and shared vision.”
