The Science of Activating User Loyalty
Be the Loyalty Captain of Your Brand. Add personalized engagement tools that will drive your loyalty, retention and revenue Up.
Loyalty
Keep players coming back with personalized loyalty experiences.
Engagement
Motivate users with real-time challenges, achievements, and rewards.
Revenue
Turn engagement into a monetization engine that drives real business growth.
Loyalty
Keep players coming back with personalized loyalty experiences.
Engagement
Motivate users with real-time challenges, achievements, and rewards.
Revenue
Turn engagement into a monetization engine that drives real business growth.
Trusted by Playtech, Codere, betPARX and 100+ brands across 20+ markets
Personalized experiences for every user
Award Winning Gamified Tools
Boost your users’ experience with badges, tournaments, challenges, leaderboards, and instant rewards that keep them engaged.
Personalized Loyalty
Retain your users with adaptive incentives, segmented offers, and in-game rewards tailored to their behavior and preferences.
Data Driven Targeting
Use real-time insights like activity patterns, preferences, and engagement history to deliver timely, relevant experiences that truly resonate.
Leaders using Captain Up
Yu Kai Chou
Gamification Guru
“Having the technology is not enough to create an engaging experience. You need to understand how to incorporate good design via the 8 Core Drives into the experience, to create long lasting fun and engagement. Captain Up enables to add gamification easily”
Prof. Dan Ariely
Behavioral Science Professor Duke University
“Engagement and retention are the biggest challenges facing online services today. Captain Up aims to bring the lessons of behavioural economics to online users worldwide.”
Award-winning innovation for over a decade
Gold Winner 2025
”Innovation in mobile”
Gold Winner 2024
”Innovation in mobile”
Gold Winner 2024
”Mobile Supplier”
Winner 2020
”Mobile services supplier”
The smart way to maximize ROI
Captain Up uses game mechanics and behavioral psychology to transform how brands engage, retain, and grow their users.
Testimonials
Gil Bushkin
Head of Marketing & CRM
“Captain Up’s expertise in gamification and engagement solutions has been instrumental in bringing our vision to life. At betPARX, we understand the importance of recognizing and rewarding our customers.”
Matan Shemesh
Chief of Growth & Product
“Our partnership with Captain Up has enabled us to deliver personalized challenges, dynamic rewards, and more engaging experiences across markets. Their gamification platform has driven higher activity, stronger retention, and increased customer satisfaction, making them a trusted ally in our digital transformation journey.”
Amelie Midoun
Head of CRM
“With Captain Up, we were able to take our player engagement to the next level. Their gamification and loyalty platform gave us the flexibility to design challenges, missions, and personalized rewards that truly resonated with our customers.
We’ve seen a clear increase in activity, loyalty, and satisfaction, and the platform has seamlessly adapted to our brand identity and regulatory needs. More than just a product, Captain Up provides a partnership built on innovation, responsiveness, and shared vision.”
Launch with ease
Fully brandable
Tailor every aspect of the platform to fit your brand. From personalized rewards and challenges to fully branded interfaces, we provide the flexibility to create experiences that resonate with your audience.
- Branded your way
- Customize every detail
- On-brand experiences
Scalable
Grow your platform effortlessly with a solution built to scale. Whether you’re starting small or operating at full capacity, We adapt to your needs, ensuring consistent performance as your audience grows.
- Grow at your pace
- Performs at any size
- Built to adapt
Quick integrations
Seamlessly connect to your platform with minimal effort. Our integration process is designed to be fast and efficient, allowing you to start leveraging gamification and loyalty features without delay.
- Plug-in integrations
- Skip dev delays
- Go live in days
