Actions are the backbone of the Captain Up platform. Apps can gain deep insights on their users based on their actions; segment, engage, interact and incentivize their users based on user behavior, and incentivize users with points, badges, levels, rewards and messages for doing these actions. Captain Up supports completely dynamic actions, and every site and app can create and customize their own actions and how the experience evolves around them. You might want to think of actions as natural-language sentences comprised of subject, verb, and object: In the sentence "The Captain liked Game of Thrones", The Captain is the subject – the user who did the action; liked is the verb, describing what type of action went on; and Game of Thrones is the object. involved in the action.Actions are the backbone of the Captain Up platform. Apps can gain deep insights on their users based on their actions; segment, engage, interact and incentivize their users based on user behavior, and incentivize users with points, badges, levels, rewards and messages for doing these actions. Captain Up supports completely dynamic actions, and every site and app can create and customize their own actions and how the experience evolves around them. You might want to think of actions as natural-language sentences comprised of subject, verb, and object: In the sentence "The Captain liked Game of Thrones", The Captain is the subject – the user who did the action; liked is the verb, describing what type of action went on; and Game of Thrones is the object. involved in the action.