Turning Moments Into Loyalty
Our mission is to help brands turn everyday interactions into long-term loyalty.
We believe loyalty isn’t something you chase, it’s something you earn, one moment at a time. At Captain Up, our mission is to help brands build relationships that last, using the power of intelligent gamification to turn everyday interactions into meaningful, rewarding experiences.
Because when people feel seen, motivated, and appreciated they come back.
Shortlisted 2023 Rising Star Casino/Innovation Software
Shortlisted 2023 Rising Star Casino/Innovation Software
Shortlisted 2023 Supplier marketing campaing
Shortlisted 2023 Supplier marketing campaing
Shortlisted 2023 Data and AI Partner
Shortlisted 2023 Data and AI Partner
Shortlisted 2023 Data and AI Partner
Shortlisted 2023 Data and AI Partner
Shortlisted 2023 Acquisition & Retention partner
Shortlisted 2023 In-play betting software
Shortlisted 2023 In-play betting software
The Captain’s Story
We’re named Captain Up for a reason. Not because we like uniforms (okay, maybe a little). But because we believe every brand needs a co-pilot, someone who can chart a path, navigate complexity, and bring out the best in your user experience.
Since 2013 Captain Up has been a leading engagement and retention platform designed to help brands build meaningful relationships with their users. We’ve helped businesses transform every interaction into a personalized moment of value; driving loyalty, growth, and long-term success.
We combine behavioral psychology, gamification, and real-time data to create immersive, rewarding user experiences. Whether it’s earning a badge, unlocking a new level, or simply being recognized. We make sure every user journey counts.
1.8 %
Uplift in turnover
2.3 %
Uplift in engagement
2.2 %
Uplift in retention
OUR VALUES
What we believe in, and build on.
Humans First
Technology means nothing without the humans on both sides of it. We design for connection, not just conversion.
Gamify with Purpose
We use gamification to drive real value, not vanity metrics. Our tools motivate, reward, and inspire, never manipulate.
Make It Personal
One-size-fits-all doesn’t fit anyone. We believe loyalty starts with understanding and every journey should feel tailor-made.
Useful Data Driven
Data is powerful when you know what to do with it. We turn insights into action, not just reports.
Simplicity Wins
Whether you’re launching a feature or scaling across markets, we keep it clear, modular, and easy to integrate.
Build What Lasts
Loyalty takes time. We’re here to help you earn it in the right way with integrity, intention, and a little delight.
