The Science of Activating User Loyalty

For more than a decade, Captain Up has been at the forefront of customer engagement, maximizing loyalty with our cutting-edge, cloud-based platform. Leveraging game mechanics and behavioral psychology, we offer precise tools to amplify user retention.

Experience loyalty activation with the industry's leading expert.

A Gamified Approach to Loyalty

  • Loyalty platform - behavioral economics & game mechanics
  • Dynamic, gamified experiences that drive user engagement and retention
  • User participation in active challenges, promotions, and in-play achievements
  • Personalized campaigns segmented according to user behavior
  • Automatic linking of user actions to rewards
Retention
2.5X
Uplift
Player Days
2X
Uplift
Deposit Volume
2X
Uplift
Turnover
2X
Uplift
Deposit Amount
1.5X
Uplift
Bonus Cost
0.3X
Reduction
Engagement
2X
Uplift
Revenues
1.5X
Uplift

Maximizing Engagement

playtech
fsb logo
btobet
fortuna
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codere
versus

Transforming every interaction into a bond of loyalty with your users

Features

Unlock the 'Meta Game': Add a Fun and Exciting Layer to Your Brand. Connect with Customers at the Right Time with Relevant Messages. Players Engage in Thrilling Tournaments, Jackpots, Challenges, Collect Trophies, Level Up, Upgrade Status, Claim Prizes and Explore the Shop for Exclusive Goods.

Enrich your customers' journey with our sophisticated Season Pass feature, offering them unique opportunities to engage deeper and unlock rewarding experiences.
Further enhance the engagement with our Free-to-Play feature, designed to complement your user acquisition strategy.

Each interaction is carefully segmented and localized, ensuring every user feels personally valued, no matter where they are. Dive into a world of elevated user loyalty and engagement with our comprehensive suite.

1

Segmented Challenges

2

Personal Journey

3

Rewards Vault

4

Choice of Prizes

5

Exclusive offers

6

Instant win

7

Targeted Rewards

8

Curated Content

Testimonials

feg
David Vaněk
Group CEO
@Fortuna Entertainment Group

“We want to bring more fun and excitement to the game. Captain Up is
enabling us to offer this kind of experience, enriching the game with
challenges, tournaments, trophies as well as other fun elements. Together we
bring a rich and rewarding journey to our customers, offering a dynamic and
exciting personal metagame”

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Shaan Balani
Head of product
@FSBtech

“Captain Up allows our partners to run highly targeted campaigns to
different player categories to ensure the bonuses they receive are perfectly aligned with their playing preferences and patterns. improving the FSB
platform to make sure that our partners have the technologies and tools
required to deliver a superior player experience”

optimove
Pini Yakuel
CEO and Founder @Optimove

"Rewarding desired activities and behaviors at the right time is a key enabler for delivering a rich and engaging customer experience. Our partnership
with Captain Up provides our customers with a result-driven gamification platform, delivering dynamic, gamified experience across multiple touch points”

playtech
Anthony Evans
VP of product strategy @Playtech

“The competitive nature of the playtech partnership programme is underlined by our collaboration with Captain Up.. We are very picky, and very happy with our selection. Quick and easy integration enables automated solutions for customers”

btobet
Sabrina Soldà
Chief Marketing Officer @BtoBet

“Today’s betting and gambling environment is increasingly focused on
heightening the player experience. Gamification is an essential cog in the
wheel of what I deem to be a complex philosophy in product design and user
engagement. Captain Up’s product portfolio helps our partners build a
competitive edge in terms of player loyalty and engagement”

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Prof. Dan Ariely
Duke University

Engagement and retention are the biggest challenges facing online services today. Captain Up aims to bring the lessons of behavioral economics to online users worldwide

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Yu Kai Chou
Founder, Gamification Guru @The Octalysis Group.

Having the technology is not enough to create an engaging experience. You need to understand how to incorporate good design via the 8 Core Drives into the experience, to create long lasting fun and engagement. Captain Up enables to add gamification easily

feg
David Vaněk
Group CEO @Fortuna Entertainment Group

We want to bring more fun and excitement to the game. Captain Up is enabling us to offer this kind of experience, enriching the game with
challenges, tournaments, trophies as well as other fun elements. Together we bring a rich and rewarding journey to our customers, offering a dynamic and exciting personal metagame

logrand
Lenin Castillo
Online COO @ Logrand Entertainment Group

We are very happy, as the launch has been a success. More and more players are accumulating Strendus Coins and redeeming them for bonuses to continue enjoying their favorite games, among other options. Besides, we see Strendus Universe as something that's 'alive' in the sense that we will always have more and better things inside the Universe.

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Sahir Anand
Principal/Category Lead - Retail & CPG @ Microsoft Azure Platform at Microsoft

Azure Marketplace helps certified and optimized software solutions such as Captain Up reach more customers and markets

playtech
Shimon Akad
COO @Playtech

This integration with Captain Up enables our licensees to access a broader range of unique technologies that help differentiate their offerings and significantly enhance player engagement